Considering Alternative Solutions to International Mail Issues


On Mon, May 11, 2015 at 9:25 AM, Brent Gardner <brent@workshopcreativegroup.com> wrote:
Bob, wanted to drop you a quick email. Quick background, I got my start in fine art printing back in 2002. I also am a master custom framer by trade. At one point I repped over 250 artists and produced works for multiple museums including the Dali.

So you are aware, companies like Epson love to make claims about longevity of their prints and unfortunately it is not true. If you really dig in deep you will find that their claims don't hold up. The only way to really make something last for 90+ years is to put in archival sleeve, in a dark, temperature controlled room and never touch it again. Light and humidity are the number issues you have with prints.

I wanted to bring this to your attention so there are no unrealistic expectations. You can't control where people store prints or how they frame them. Archival framing is not cheap and most people (unless a serious collector) will pay the money for archival framing.

A recommendation I would make having done this for awhile would be also to print in sizes that are easily packaged and framed. Example : 14x18 / 16x20.

It's easy to get archival sleeves for those sizes and I have found that if some feels they can just drop the print into a frame, they sometimes look past the cost of the print. Obviously it comes down to how desirable the prints are.

Let me know if you have any additional questions and which direction you want to go and we can start to figure out your costs.

Thanks for reaching out to me. Hope my information was helpful.

Kind Regards,
 
Brent Gardner
Workshop Creative Group
Thanks Brent, I appreciate the insight.
Are there other products that hold up as well that would save some money with what I have in mind? They are all good products, you just have to know that they will not last forever. I did prints from back in my start and they still look as good as day I printed them. Based on quantity and size, that will determine finished product.
With our current thought process, we were adding a border to the A3, A4 -  if I understand you, the sizes that you suggest would also have a border inclusive of that size and not to exceed the sizes you are suggesting- yes? Typically what we do is add the image inside and overall print size, therefor there is a white border all the way around. So you are correct.
Once I hear back, I will share your thoughts with my artist.
Also, my artist is in Yugoslavia. What are your thoughts about having him provide a bookplate for each print? It seems impractical to print here and ship them all there.  If not a bookplate, is there some  other mechanism to accomplish the same?
If artists are not available to sign the prints themselves, the best approach is to provide a Certificate of Authenticity (COA) with each print. The artist can sign and number the COA, ship to you, then you add to each print when you do the fulfillment. I think that is what you meant.
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