Additional/Alternative Printing Considerations for ARt

May 20, 2015

Ongoing Dialog with Brent

 

Dear Kelsi - Wilson Printing Clearwater

Last year I completed two parts of a trilogy. I hired an artist and he is drafting scenes for me which I intend to use as archival quality limited edition prints as part of a Kickstarter fund raiser. I am attaching a spec sheet on samples of the paper that I would like to use. There are certain Epson inks that are archival (pigmented). I understand that I would have to provide the paper and ink product or pay for it as an up charge.

 

It may be that your printers use a different ink and that is fine as long as it is pigmented or a product that will last as long as the paper. There could easily be a few thousand of these high end prints - the A3 and A4 that you quoted me on recently in addition to poster quality.

 

If this is something you can tackle, can we talk about it. If not, who in the area might you recommend?

 

In addition to the link to Epson paper, I am attaching a sample of what you would be printing on A3-A4

 

bob

 

http://www.epson.com/cmc_upload/pdf/c31448_PermFlyerHoriz.pdf

 

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Kelsi directed me to Brent Gardner...

 

Hello Brent,

We spoke briefly. I am looking at alternatives. I intend to print digital art scenes in the sizes of A3 and A4 for as many twenty images. There may be a few hundred to a few thousand. I am holding these out as collectibles with a life of no less than 90 years if properly framed/cared for. The products/materials below meet that bill.Not

I will also have some maps that will be of similar quality, and these can be expanded to a larger size. I will forward that email with the dimensions shortly

Not everyone will be able to afford or desire high-end prints. I will also be interested in poster sized images.

The count on these could be as low as 200 or up into the thousands. I am attaching a couple representative images. See below.

 

On Tue, May 12, 2015 at 4:59 PM, Bob Moyer <bob@vanguardmanagementgroup.com> wrote:
OK - In speaking with my artist, he sent these measurements.

The A3 size print measures, if mounted 15.98 x 20 inches. So that is the 16 x 20 you are speaking about.

The A4 size print, if mounted is 11.93 x 15.98 inches - so 12 x 16.

Also I have a different artist doing a map for me which is quite a large file.

He says the file is large enough to do these sizes.

Sizes:
The resolution of the file is quite high, so the map could be easily printed at any number of sizes. Keeping things proportional, and just going off the top of my head (with regards to common poster sizes), you could easily print the posters at:
1) 18.5 by 24 inches
2) 23.2 by 30 inches
3) 28 by 36 inches
4) 32.5 by 42 inches
5) 37 by 48 inches

So... lets go with these numbers and the first four posters. Also, I have no idea of how many larger ones we might move, so I would say give me a price for one, five, and perhaps the next highest number. If it is easier to talk, I am available most of the time during the day at 813-930-8036.308

B...

 

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Bob, wanted to drop you a quick email. Quick background, I got my start in fine art printing back in 2002. I also am a master custom framer by trade. At one point I repped over 250 artists and produced works for multiple museums including the Dali.
So you are aware, companies like Epson love to make claims about longevity of their prints and unfortunately it is not true. If you really dig in deep you will find that their claims don't hold up. The only way to really make something last for 90+ years is to put in archival sleeve, in a dark, temperature controlled room and never touch it again. Light and humidity are the number issues you have with prints.

I wanted to bring this to your attention so there are no unrealistic expectations. You can't control where people store prints or how they frame them. Archival framing is not cheap and most people (unless a serious collector) will pay the money for archival framing.

A recommendation I would make having done this for awhile would be also to print in sizes that are easily packaged and framed. Example : 14x18 / 16x20.

It's easy to get archival sleeves for those sizes and I have found that if some feels they can just drop the print into a frame, they sometimes look past the cost of the print. Obviously it comes down to how desirable the prints are.

Let me know if you have any additional questions and which direction you want to go and we can start to figure out your costs.

Thanks for reaching out to me. Hope my information was helpful.

Kind Regards,
 
Brent Gardner
Workshop Creative Group
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On Mon, May 11, 2015 at 10:42 AM, Bob Moyer <bob@vanguardmanagementgroup.com> wrote:
Thanks Brent, I appreciate the insight.

Are there other products that hold up as well that would save some money with what I have in mind? They are all good products, you just have to know that they will not last forever. I did prints from back in my start and they still look as good as day I printed them. Based on quantity and size, that will determine finished product.

 

With our current thought process, we were adding a border to the A3, A4 - if I understand you, the sizes that you suggest would also have a border inclusive of that size and not to exceed the sizes you are suggesting- yes? Typically what we do is add the image inside and overall print size, therefor there is a white border all the way around. So you are correct.

 

Once I hear back, I will share your thoughts with my artist.

 

Also, my artist is in Yugoslavia. What are your thoughts about having him provide a bookplate for each print? It seems impractical to print here and ship them all there. If not a bookplate, is there some other mechanism to accomplish the same?

If artists are not available to sign the prints themselves, the best approach is to provide a Certificate of Authenticity (COA) with each print. The artist can sign and number the COA, ship to you, then you add to each print when you do the fulfillment. I think that is what you meant.

 

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